Evaluations of Think First & Stay Safe and Teen Lures TV Newscastcurricula

The comprehensive Child Lures® Prevention/Teen Lures® Prevention Community Plan includes the evidence-based Think First & Stay Safe and Teen Lures TV Newscast curricula, which have consistently been PROVEN effective in educating and safeguarding children & teens.

Sam Houston State University: 
In 2002, researchers from Sam Houston State University undertook a comprehensive scientific evaluation of the effectiveness of Child Lures Prevention's Think First & Stay Safe School Program, concluding:

"The purpose was to seek the concrete numbers that prove the Child Lures program is effective in student retention of concepts related to sexual abuse, abduction, and other heinous crimes upon children. Through the pre and post-testing comparison of numbers, the overall growth in the experimental group provides a foundation of proof that the objectives sought by the program's author are being retained through current and previous exposure. It is also proven that a continuous refresher course is needed yearly in order to keep the objectives of the program in the child's daily working memory. One may even venture to say that the program should be taught more than once a year and become a staple in all school counseling guidance courses that span the personal safety realm of district assigned curricula."

Download Complete Evaluation

NOTE: Document contains assessment of a PRIOR EDITION of the Child Lures Prevention's Think First & Stay Safe School Program. Current editions include comprehensive testing/review components.

Six-year Study of 38,000 students in 1,800 Classrooms
Documents Effectiveness of
Think First & Stay Safe Youth Curriculum

Data supports the importance of teaching every student, every grade, every year.

Data Summary Highlights
From 2011-2017, the Think First & Stay Safe™ curriculum was taught to 38,000 students in 1,800 classrooms (K-6) throughout five SW Indiana counties by trained Prevention Educators from Holly's House Child and Adult Victim Advocacy Center in Evansville, Indiana. Pre- and Post-tests were conducted to document the program's efficacy, replete with control groups.

Six years of Pre and Post-Test evaluations document that K-6 students who learn Think First & Stay Safe™ consistently improve their knowledge and skills acquisition (K, 33%; Grades 1-2, 37%; Grades 3-4, 27% and Grades 5-6, 28%), with post-test outcomes of 80% or higher correct responses.  

The strength of this study is not only the breadth of years (6) and depth of student participants (38,000 in 1,800 classrooms), but the consistency of annual classroom instruction presented by uniquely qualified Prevention Educators teaching such sensitive topics. Holly's House Prevention Educators are also trauma-informed and trauma-responsive. Think First & Stay Safe™ continues to be taught in all five counties; the study will be updated to include 2017-2018 and 2018-2019 evaluations when the new data is available.

View Full Summary and Graphs. (Raw data reports are available for schools and organizations applying for federal funding to facilitate district-wide implementation of Think First & Stay Safe™ Youth Curriculum for submission as proof of evidence-based curriculum. )

Guidelines for Programs to Reduce Child Victimization:
A Resource for Communities When Choosing A Program to Teach Personal Safety to Children
Helpful Resource for Schools & Other Child-Serving Organizations, by NCMEC

In 1999, Jennifer Wooden Mitchell, National Child Safety Expert and Co-President of Child Lures Prevention/Teen Lures Prevention, was invited to serve on the Education Standards Task Force at the National Center for Missing and Exploited Children (NCMEC) in Washington, DC.

Together with other Child Safety Experts (including Dr. David Finkelhor and Dr. Sandy Wurtele), ​as well as Ernie Allen and NCMEC staff, Jennifer and the Task Force researched, wrote and published Guidelines for Programs to Reduce Child Victimization: A Resource for Communities When Choosing a Program to Teach Personal Safety to Children. These guidelines include helpful checklists and a curriculum scorecard. Think First & Stay Safe™ and Teen Lures TV Newscast ™ curricula meet and exceed the Guideline's recommendations.

Round Rock (TX) Independent School District:

"While Director of Student Services for the Round Rock Independent School District, Round Rock, Texas, I undertook a district wide evaluation of the components of the district's Safe and Drug-Free Schools Program. The district contracted with Dr. Robert Landry, an outside professional evaluator to conduct the evaluation. The evaluation was undertaken to determine if the district's SDFSC programs were in compliance with the U.S. Department of Education's Principles of Effectiveness.

One of the major prevention components was the Child Lures Prevention Program (Think First & Stay Safe.) The Child Lures Prevention Program was taught in all of the district's eighteen elementary schools. Sample schools were used in the evaluation. In one school, Anderson Mill Elementary, subjects were administered a pre-test and post-test in Pre-K-3. Our evaluator used statistically sound research methods and determined that 'subjects were found to have performed significantly better on the post-test. This indicates the programs in place are contributing to the constructs identified in the pre and post-test. Students' increased performance demonstrates a significant increase in their understanding and skills associated with the constructs tested. The major focus of the elementary program was the Child Lures Prevention Curriculum.'

As an educator and preventionist for more than 30 years, I commend the development, promotion and implementation of the Child Lures Prevention Program, a program that was shown effective using scientific research methodology. Congratulations on having a program that safeguards our children and assists parents, teachers and the community to rear our children in an unsafe world."

- E. Joe Wiese, M.S., LPC, CPS
Former Director of Student Services (retired)
Round Rock, TX Independent School District

Child Lures Prevention Television News Series:

The ten-part Television News Series has been evaluated in 60 different television markets across the United States. Nielsen and Arbitron ratings have consistently indicated remarkably high viewer approval.


  • Advancement of Learning Through Broadcasting Award from the National Educational Association
  • First Place for Public Affairs Programming from the New York State Broadcasters Association


"I am writing to report the astonishing success of the Child Lures project...We did receive two great gifts: a 38% increase in ratings for Pl8-49 for 6:00 news and a 32% increase in the same demo for l0:00 news! Child Lures was our sole news project for the May NSI sweep."

                - Richard Adams, KXII-TV; Sherman TX

         "In short, Child Lures was a HUGE success. The ratings jumped from 2 to 4 points in the overnights for most of the first week.
The share went up 3 points, eventually pushing our l0pm news into second place with Arbitron."

                           - Clint Houston, KPRC-TV, Houston TX

"Child Lures Prevention - it helped our station to the best November book we have ever had. Our 5pm newscast now has the highest share (32/Arbitron)...we feel "Child Lures" gave us a great competitive edge during the rating period."

                 - Bill Lord, WKRN-TV, Nashville TN

           "When we began the Child Lures series back in May, I never dreamed it would have such an impact... It boosted our
demographics substantially during the May sweeps. We beat out the competition in the all-important l8-54 age group."

                           - Jan Stratton, KSWO-TV; Lawton, OK

In-Service Training Seminar:

Child Lures Prevention Seminars have been accredited by:

  • American Academy of Pediatrics
  • University of Alaska
  • American Osteopathic Association
  • Oklahoma State Department of Health for Licensed Professional Counselors
  • Dozens of other national and state professional organizations and associations.